Let go of "handle with care" and embrace your playful side!
Crash Baggage's brand philosophy matches the MZ generation's mindset of not following trends, avoiding copying others, and daring to challenge limits. The launch campaign, led by Linked Digital, used the idea "Handle without care, "no more handling with care" to encourage the MZ generation to live and travel freely, enjoying the moment. This approach helped Crash Baggage stand out in Taiwan's competitive luggage market, making it a trendy must-have for "airport fashion"!